Honor is a sub-brand of the famous Chinese hardware manufacturer Huawei. Since its launch it plays a major role in Huawei’s promotional activations. Their series includes smartphones, tablets and wearables. As a part of their social media marketing action they gave the public a chance to win the Honor 9 Lite smartphone in a contest based on our Live App.
The stream presented their phone boasting its shiny back cover. Throughout its duration 4 pictures would pop up in the reflection of the phone’s surface. Whoever noticed the reflections had to comment #Honor9Lite underneath the post. The rule “first come, first served” applied here, so those who were the most accurate won selfie sticks and phones.
Such behemoth companies such as Huawei spend a great portion of their budget
on online marketing efforts, which shows just how crucial it is. You don’t have to own
a behemoth company to start differentiating your ways of promotion. You can, however, take an example from those who know what’s up and try out our Live Apps – get in touch with us at firstname.lastname@example.org.