When we write in our posts about value of providing fun, we usually mean innovative apps which are willingly played by bored Facebook scrollers. However, sometimes we tie our Live Apps formats with content happening in the real world. Żołądkowa Gorzka,
a liquor brand, organized a comedy night in Warsaw and streamed it on Facebook for all their fans.
Of course, going live with Live Apps gives enormous possibilities to engage viewers
and make show more interesting. This time, the stream viewers had a possibility
to choose themes of sketches (words of appreciation for the actors: they were
finding out about the chosen option just few seconds before the beginning of the scene!)
and vote for the funniest comedian. All these choices could be possible to realize through hashtags written in the comments and clicked reactions, so the organic reach has been increased and Żołądkowa presented itself broadly as a brand caring about its followers and providing them with an extremely fun event.
As you see, Live Apps could enrich any type of content, making it more Social Media friendly. If you want to know what we can do for your brand, get in touch with us