Do what you can do best – such attitude seems to be not only a recipe for blessed life, but also a great business. PlayStation knows it very well, so they came up with an idea to promote their games via… a game. The LiveApp could be used as an interactive crossword and in this case, the main task of Facebook users was to finding the names of popular games and write them down in comment section. What does make such app so valuable for a brand in social media world?
In the description, PlayStation promised that every five hundred hashtags with the correct name of the game enables its fans to get an award. The effect was amazing – during four hours stream we had to refresh the table and upload new crossword due to all games found and masses of comments. Everything of course was done without any breaks – Live Apps are fully controllable.
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