What is the most important function or feature of smartphones? In times when cell phones lack to be ideal only in making coffee, even indicating a few key capabilities is very hard. However, the try to choose only one is tricky and the results of such voting should inspire smartphones producers to rethink their current approach.
Lenovo Moto did it in the best possible way: They’ve asked their fans about that through a Live App in which every vote meant one reaction under the stream. The stream was a part of a larger, multi-platform campaign built around the launching of a new Lenovo smartphone. Can find a better ad? Don’t think so! The news about the premiere went viral grace to voters who wanted to express their expectations about new phones.
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